Lisa is a Detroit-­based designer who obtained her B.F.A from the College for Creative Studies in May 2016.

Her work spans multiple platforms but she specializes in creating brand/identity systems, typefaces, and loves to uncover new ways to solve existing problems. Lisa integrates research with experimentation and play to reach informed design solutions to make each project unique. She is passionate about collaborating with others from different design disciplines and is always open to a new challenge.

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01. PASSION

When we lead with passion, creativity is naturally unleashed through ideas unseen.

02. OBSERVE

Consider every experience an opportuity to learn something new.

03. PERSPECTIVE

You cannot understand the vantage point of others until you have first experienced it yourself.

04. REASON

If you cannot trace a concept back to it’s initial source, that concept has no substance.

05. PLAY

The result of creating without any inhibitions nor judgements.

06. REPETITION

Design is thoughtfully applying the same principles over and over, through giving form to different ideas.

07. CRITIQUE

Critical thinking should derive from a place of design ethos, not ego.

08. ARTICULATE

To share ideas we must first define them in the simplest terms.

09. CHALLENGE

When we stop challenging our ability to improve, then we have lost faith in our potential.

10. MENTOR

Find a great mentor, but also mentor others. This will help broaden your own understanding.

11. CONTINUITY

Understand your brand: who you are, what you’re about and what you are not about.

12. INSTINCT

Trust your intuition and think for yourself. Only you know the journey your supposed to be on.

Detroit Denim
Brand/Identity, Environmental, Web, Print, Packaging
Creative Direction: Who's That
Strategy: Utmost Group
Design/Build: Ware MFG
Illustration: CBS Ink
Web Development: Justin Mulwee
Photos Courtesy of: Hayden Steinbaugh, Michelle and Chris Gerard, Jesse David Green, Sean Proctor/Bloomberg

Detroit Denim Company, founded in 2010, began working out of a small manufacturing space, Ponyride, in Detroit’s Corktown district. Passionate about using the finest quality denim components, all sourced from American companies, handmade in Detroit, by Detroiters, they faced much resistance. However, they wanted to expose the myth that it’s impossible to create a sustainable jeans business domestically, and help diversify the manufacturing base of Detroit by producing a line of men’s jeans like no other. During this time Detroit Denim was able to grow into a viable production company and a globally recognized brand. In 2016, the company was ready to expand by moving its factory and flagship store to Detroit’s Rivertown.

In collaboration with Who’sThat studio, I worked with partners to update the existing brand with a full image and text campaign surrounding their five ready-to-wear cuts of men’s jeans. Additionally we developed new in-store retail design, tagging, and merchandising for the flagship shop and factory. The work was capped off by a custom themed Shopify site featuring the updated brand assets, our image campaign, and online store.

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