Lisa is a Detroit-­based designer who obtained her B.F.A from the College for Creative Studies in May 2016.

Her work spans multiple platforms but she specializes in creating brand/identity systems, typefaces, and loves to uncover new ways to solve existing problems. Lisa integrates research with experimentation and play to reach informed design solutions to make each project unique. She is passionate about collaborating with others from different design disciplines and is always open to a new challenge.

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01. PASSION

When we lead with passion, creativity is naturally unleashed through ideas unseen.

02. OBSERVE

Consider every experience an opportuity to learn something new.

03. PERSPECTIVE

You cannot understand the vantage point of others until you have first experienced it yourself.

04. REASON

If you cannot trace a concept back to it’s initial source, that concept has no substance.

05. PLAY

The result of creating without any inhibitions nor judgements.

06. REPETITION

Design is thoughtfully applying the same principles over and over, through giving form to different ideas.

07. CRITIQUE

Critical thinking should derive from a place of design ethos, not ego.

08. ARTICULATE

To share ideas we must first define them in the simplest terms.

09. CHALLENGE

When we stop challenging our ability to improve, then we have lost faith in our potential.

10. MENTOR

Find a great mentor, but also mentor others. This will help broaden your own understanding.

11. CONTINUITY

Understand your brand: who you are, what you’re about and what you are not about.

12. INSTINCT

Trust your intuition and think for yourself. Only you know the journey your supposed to be on.

Ferndale Brand Identity
Brand/Identity, Web Design, Print Collateral, Environmental Signage/Wayfinding, Social Media, Merchandise
Collaborators: Erin Ebbitt

The concept behind this project was to create a new identity for the city of Ferndale, MI. My partner Erin Ebbitt and I, based our system off of the city’s two major crossroads, 9 mile and Woodward, which is the core intersection of the city. We based our grid system on the surrounding zoning areas of theintersections that housed the letterforms of the city name. We crafted a set of 4 different typefaces derived from this grid and used them interchangeably to create a flexible system. We complimented this system using pattern and shapes derived from Ferndale’s architecture to represent the unique landscape and diverse culture.

style guide: 10"x10"
poster: 24"x33"

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