Lisa is a Detroit-­based designer who obtained her B.F.A from the College for Creative Studies in May 2016.

Her work spans multiple platforms but she specializes in creating brand/identity systems, typefaces, and loves to uncover new ways to solve existing problems. Lisa integrates research with experimentation and play to reach informed design solutions to make each project unique. She is passionate about collaborating with others from different design disciplines and is always open to a new challenge.

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01. PASSION

When we lead with passion, creativity is naturally unleashed through ideas unseen.

02. OBSERVE

Consider every experience an opportuity to learn something new.

03. PERSPECTIVE

You cannot understand the vantage point of others until you have first experienced it yourself.

04. REASON

If you cannot trace a concept back to it’s initial source, that concept has no substance.

05. PLAY

The result of creating without any inhibitions nor judgements.

06. REPETITION

Design is thoughtfully applying the same principles over and over, through giving form to different ideas.

07. CRITIQUE

Critical thinking should derive from a place of design ethos, not ego.

08. ARTICULATE

To share ideas we must first define them in the simplest terms.

09. CHALLENGE

When we stop challenging our ability to improve, then we have lost faith in our potential.

10. MENTOR

Find a great mentor, but also mentor others. This will help broaden your own understanding.

11. CONTINUITY

Understand your brand: who you are, what you’re about and what you are not about.

12. INSTINCT

Trust your intuition and think for yourself. Only you know the journey your supposed to be on.

Lazlo
Brand/Identity, Retail Design, Product Packaging, Print, Social Media
Creative Direction: Who's That?
Strategy: Chris Grindem
Photographer: Jeremy Deputat
Video Production: Stephen McGee

LAZLO is a high­end, sustainable men’s fashion brand based in Detroit, MI. Founded on an ethical business model, the founders have partnered with the Michigan Department of Corrections to hire past inmates that were trained to sew in prison and pay them a living wage. Working alongside partner Joshua Smith, we decided to approach this evolving brand with minimal simplicity. This system includes: retail/product packaging, product tags, printed promotions, social media/web assets, the Heirloom Tee Kickstarter campaign, and The Heirloom Collection brand guidelines.

postcards: 4"x6"
style guide: 8.26" x 11.69" (A4)
retail tags: various

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